Media accreditation is intended for journalists working for legitimate and suitable media outlets. This can be validated by providing the 24th World Petroleum Congress with proof of recently published work.
The purpose of media accreditation is for the 24th World Petroleum Congress to provide working journalists with the tools required to report on the event, its content, and its participants. The 24th World Petroleum Congress will provide accredited media with exclusive access to interview its participants and share high quality material in order to cover. It is expected that media accreditation holders credit the 24th World Petroleum Congress as their source.
Media accreditation will not be provided to marketing, advertising, or public relations firms, consultants or advisors, market researchers, brand content producers, employees of corporate content marketing or social media teams, as well as non-editorial employees of legitimate media outlets such as account managers and marketing or business development executives.
However, media accreditation does not exclude freelancers, contributors, analysts, filmmakers, crew, influencers, bloggers, YouTubers, or podcasters. These roles will be subject to a more extensive assessment and will be requested to provide more information during their application process, including but not limited to the following:
- Proof of recent work with a legitimate media outlet.
- Proof of assignment by a legitimate media outlet.
- Proof of covering the World Petroleum Congress, WPC Canada, or the World Petroleum Council and its events in the past.
- Proof of pre-coverage.
The 24th World Petroleum Congress monitors coverage generated by all attending media to ensure coverage plans and assignments were delivered. Those with no proof of coverage may be declined media accreditation for any future events.
Legitimate media outlets include publications or broadcasters that provide news and feature stories to the public through various distribution channels, such as newspapers, magazines, radio, television, and across a range of mediums on the internet.
For any content generated or published by accredited media from which the 24th World Petroleum Congress was the source, it is expected that the 24th World Petroleum Congress is acknowledged or made reference to in some manner.
Gaining media accreditation is subject to assessment and approval by the 24th World Petroleum Congress' media team. The 24th World Petroleum Congress' media team reserves the right to approve or deny accreditation via the online application process.
The 24th World Petroleum Congress also retains the right to cancel any media accreditation at their discretion and at any time. This includes revoking invitations made by the 24th World Petroleum Congress. Grounds for cancellation covers anyone with media accreditation that has had a change in circumstances and no longer meets the above criteria or standards held by the 24th World Petroleum Congress, as mentioned above.